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Marketing to Mothers to Be

Looking for a way to grow your spa business?  Targeting your products and services to expectant mothers can open up a world of opportunity! According to Stacy Denney, founder/CEO of Belly Friendly, a prenatal training program for spas based in Corte Madera, California, “There are 16,000 pregnant moms entering the market every day in the United States. Couple [...]

Add some foot work into your pregnancy

During the duration of most pregnancies the body produces approximately 50% more blood and body fluids to meet the needs of the developing baby and new mommy. Because of this increase in fluids, swelling is a normal part of the pregnancy experience, especially in the hands, face, legs, ankles and feet, a condition known as [...]

Buyer beware, there is lead everywhere

In December I was shocked to learn about the lead concentration in lipsticks, My lisptick has what???, and that was just the start. In a study, released by the National Capital Poison Center in DC, the leading cause of exposure to poison for children under the age of six is from cosmetics and personal care [...]

FDA not so hot about ear candles

Being in the natural beauty industry, I have seen some pretty unusual things. But I have yet to try pouring hot wax into my ear. This “ear candling” involves placing a cone-shaped, candle-like device into the ear canal, OUCH! The manufacturers of these candles claim the candles can relieve sinus pressure, cleanse the ear, improve [...]

Sensitivity, It’s in your air

More than half of Americans say they have some type of skin sensitivity but a recent study says only 2 percent are actually born with it. Skin sensitivity can result from certain products or ingredients coming in contact with your skin and causing excessive dryness, burning, redness and tightness. Sensitivity can be genetic and inherent [...]

Natural products aren’t just for the big kids anymore

Baby care is one of the fastest growing sectors of the cosmetics and toiletries industry. But questions over the safety of a number of cosmetic ingredients, such as parabens, phthalates and triclosan have made headlines over the negative effects research is starting to show. Expectant mothers and parents of new-borns are now searching for personnel [...]