There are officially 4 months before Black Friday. Is your retail or spa ready to increase its sales?
Competition in the spa, salon, and beauty products industry is at an all-time high. Day spa signs are sprouting up around us like spring grasses, grocery stores and gift shops have their own little “spa aromatherapy” departments.
It’s becoming increasingly difficult for even large retailers to retain their share of the beauty products market when so many means of access to these goods is now available to their customers.
One thing that continues to prove successful in increasing sales is private labeling. Not only are you providing your customers a unique product, you are creating brand awareness and loyalty by putting your name on that product.
As far as the consumer is concerned the only place to get your brand is from you, whether it be at the retail counter, by mail order, or through your own online store.
Department and grocery chains are dedicating increasingly larger amount of shelf space to house brands in an effort to reduce costs and limit competition. Many even feature “select” or upscale choices within their own lines as a means of eliminating holdover ideas in some customers that house brands are merely generic or of a lower quality than better-known products. The decline of cereal giants like Kellogg is an example of the success of this strategy for retailers.
So are private label products right for your spa business? Only you can answer this question accurately. But if retail profits, customer protection, and building some real brand-equity into your company investment has any meaning for you there are fewer options available that can help you better than this can.
During the month of August, once a week I will have a post about preparing for a successful holiday season this year. So stay tuned and if you have got any great tips, please do share………….
Scandle offers their award-winning body massage candles with private labeling.
Tags: holiday 2010 sales, preparing for holiday sales, private label, retail shops
