Are you interested in finding out if clients are satisfied with your products or services, or if they enjoyed their visit to your spa or salon …try running an e-mail survey to conduct some market research. By conducting period surveys, you can find out information that will help you improve and grow your spa, massage, and wellness business. Generally speaking, there are 3 basic types of surveys:
1.) Client Satisfaction Surveys - Ask what they liked or didn’t like about products or services you offered, what can be improved or added, etc.
2.) Business Satisfaction Surveys - Questions for business satisfaction relate to did they get the results they were expecting from a treatment, how friendly was the staff, was the location easy to find…etc.
3.) Demographic Surveys – Ask questions relating to demographics that can be very useful for later marketing campaigns like what is your mailing address, email address, telephone number, cell number, etc.
You’re probably thinking why would anyone want to take time to help me? Well…give them a reason to! To encourage them to fill out the survey offer them a freebie if they fill it out (i.e. sample products, free mini services, etc.). You could also hold a free online contest or sweepstakes on your website and ask visitors to fill out a survey before they enter. You could also post your survey to appropriate newsgroups, forums and e-mail discussion lists, or hand them out at the reception desk.