LinkedIn has plenty of potential uses for a small-business owner: lead generation, marketing, and hiring, to name just a few. The main difference from your profile for a wellness company standpoint is that your ultimate goal is to find customers for your business. With this in mind, here are Scandle’s 4 tips for spa, massage, & wellness business owners when creating and managing a LinkedIn profile:
- Stick with accomplishments and metrics that matter to your current business. Otherwise, you run the risk of confusing and, possibly losing, prospective customers.
- List only skills and expertise you get paid for. For this section, the “less is more” rule applies. Try to keep it under 10.
Make your profile’s content fully visible in internet searches, not just on LinkedIn. (Go to “Settings” and “Edit your public profile” to do so.)
Engage as a human being, not just a business. Participate in LinkedIn groups or start one of your own.
If you haven’t already, make sure to connect with Scandle on LinkedIn and start growing your spa, massage, holistic health business in this important social media community!:)