Want to increase sales at your spa or clinic? Try offering customers a product or service related to what they’re already purchasing or planning to purchase. Here’s 6 tips to help it seem a little less intimidating:
- Know your customers. Based on your knowledge of what services & products people typically buy at your spa or clinic, determine what other products or services you offer that could complement their purchases. For instance, a customer that loves aromatherapy may love an aromatherapy essential oil add on during their massage service or a Scandle Aromatherapy Blend Massage Candle to use at home.
- Train your staff. Train your staff to be ready to explain how other products and services can help to solve a customer’s problem and frame it as a suggestion, not as a demand.
- Use your website to it’s fullest. Place images and content about related products and services
on relevant pages, in a way that educates your clients about all your business has to offer. - Automate online recommendations. Add a recommendation engine to your website that suggests complementary items when customers place items in their cart or check out.
- Cross-sell via email. Throughout the year, feature different products and services in email campaigns (check out our March newsletter for ideas), share customer testimonials, and other information about complementary offerings. Your email signature also can be a useful tool by incorporating a description of a new or related service/product with a link to its page on your website.
- “Do you want fries with that?” Bundling is a popular method for getting consumers interested in buying a group of items, rather than a single item (an example of this is our Scandle Massage Candle Essential Oil Collection). Another effective method is tiered service so that customers may choose among the different price points.
What other cross selling methods have you tried at your spa, massage, or holistic health practice? Share them here!
