The International Spa Association (ISPA) recently held their annual convention in New York. At the convention, several new spa trends and services were spotted including parties at the spa, treatments for stressed and time-pressed consumers, cross-cultural traditions, and a whole lot of purple – from lavender-scented treatments to mauve colored nail polish! Here’s a recap of some of the latest and greatest:
Sparty – Growing in popularity are events called ‘spartys’ that are booked in the spa space – for weddings, corporate events, etc. At a Sparty, invited guests get spa services either in groups or individually, then gathered back for lunch, cocktails, or hor d’ouvres. Definetely a fun and relaxing way to spend time with friends, family, or collegues!
Cross Cultural Techniques - In order to turn off the stress reponse, many massage therapists are turning to techniques acquired from other cultures including Thai Naga Massage, Middle Eastern Bathing & Exfoliating, and Aboriginal Massage that incorporates listening to didgeridoo music while the therapist shakes a rain stick and applies smooth, hot black basalt stones to the body.
Speed Spa - In a hurry? A new facial treatment called Hydra- Facial, available in 2,000 spas nationwide, offers five procedures in 15 minutes. There’s also a quick-dry and waterproof nail polish mani and treatment and a experience that teaches insomniacs to relearn how to fall asleep through relaxation, aromatherapy, a soak and massage.
The Power of Purple - Purple is popular not only for color but as a concept. New trends include violet clay masks, massage with violet-infused oil, lavender aromatherapy and “chromatherapy” (color therapy with purple tones), elderberry facial, lavender foot scrub, and mauve colored nail polish with glitter.
All in all, The International Spa Association’s annual look at the industry by the numbers found a slight uptick in 2011, with $13.4 billion in revenue and 156 million spa visits, a more than 4 percent increase from 2010, according to an analysis by PricewaterhouseCoopers of information provided by 1,000 destination and day spas in the United States.
The number of full-time employees in the industry is up, as well, by 9 percent, though part-time and contract employees declined slightly, as did the number of spa locations.
Good news for all of us in the wellness, massage, spa, industries!:)