There’s an old saying, “Actions speak louder than words.” And when it comes to your clients…nothing could be more true. The truth is revealed through microexpressions, subtle changes in the face that happens for only a fraction of a second. A microexpression is just like any other facial expression, it’s just expressed quickly before the person “recovers” to a lying expression that matches their lying words.
Once you understand how facial cues work, you can match your clients’ words to their actions and “hear” the truth every single time and adjust your service/retail sales strategy accordingly to get the maximum amount of business for your spa or clinic! Here’s the beginner’s guide to reading facial cues and what your client is really telling you.