For the most part, hair removal methods basically have remained the same for some time, with the most popular ones usually being waxing, electrolysis and laser hair removal.
Because of the increasing popularity and presence of these techniques, you must identify ways to distinguish your business and its hair removal treatments from the spa’s down the street. What it boils down to is offering the “extras” that make all the difference.
One of the best ways to differentiate, ensure an better overall experience for the client, and boost revenue is to be diligent about caring for the skin after the service. One of the most common complaints from clients is how their skin suffers following hair removal treatments.
According to Lori Nestore, (aka “The Wax Queen”), “The technician must educate the client on normal and expected reactions, and how to minimize them with home care. Home care prolongs the effects and makes the results better.”
She recommends encouraging before and after exfoliant use, as well as the use of face and body creams, smoothing lotions, AHA products to prevent ingrown hairs and products that prevent red bumps like Scandle’s Eco-Shave & Shower Foam which provides an all natural skin soothing & prolonged results for hair removal clients.
By making all of these products available in your spa’s retail area and refering your clients to them after a service, you’ll be sure to keep customers happy and coming back for to you instead of the competition!
What other ideas have you used to differentiate hair removal services in your spa?