Having a social media meltdown? We all know the importance of social media in getting the word out about our business but trying to keep up with Twitter, YouTube, Facebook, Pinterest and more (while also running a business) can be overwhelming! Here’s how to stay on top of social media marketing in just fifteen minutes per day. Also, make sure your socializing with Scandle and click on the hyper-links in each tip and get connected!;)
1.) Show face (5 min) – Spend the first minute scanning your company Facebook wall to answer any new posts, comments or questions from fans and customers. Then, post an update, add a new product photo, or link to a story about something relevant to your industry.
2.) Tweet (4 min) – Do a quick search on trending news in your topic of business. Find a few stories that might be of interest to your customers or industry partners. Tweet one, and schedule a few others to be automatically sent from your Twitter account later in the day.
3.) Pin It (2 min) – Find or upload five great images that relate to your brand and “pin” them to your Pinterest boards. Don’t overthink it.
4.) Blog Roll ( 3 min) – Review the latest headlines of posts on the influential blogs in your industry. Setting up an RSS feed makes easy to see them all in one place. Read a few, and post comments on one or two (with your Twitter handle or website attached, if possible). This helps to make readers aware of your brand and builds your online network.
5.) Attitude of Gratitude (1 min) – Did a customer rave about you on Twitter? Tweet back and say thank you. The same goes for positive reviews on Yelp! and other social media forums like Linked In. Expressing gratitude humanizes your business and makes people want to be a part of your social circle.
Managing social media on top of your other duties and making it all fit into your long-term strategy can appear daunting. Breaking up the job into small tasks makes it easier. Just like the sales and marketing efforts it supports, social media is all about relationships! :)