So you’ve taken the plunge and decided to go social with your spa, massage clinic, or wellness business. You’ve got a Facebook account, Twitter account, Linked In Account, Google+, and even a Pinterest account. So the big question you may be asking yourself is NOW WHAT?
If you’re new to social media, here’s 5 simple tips on how to get social:
1.) Develop a strategy – Figure out who your target is and what is the best social outlets to reach them. For instance, if you have a pretty substantial retail area, Pinterest may be ideal to post pictures of products to share with customers. However if you don’t have a lot of interesting pictures to share things like Pinterest and Instagram may not be for you. Focus on content that will interest your customers to generate the best and most profitable relationships.
2.) Respond – If you don’t have time to respond (typically within a 24 hour time period) then perhaps social media is not for you? Customers want to know someone is listening. The simple task of responding speaks volumes to your customer service.
3.) Create Meaningful Content – If you want to build a following, create content that makes you a leader in your industry. If you don’t have time to create your own, share some of the fabulous content already out there! Your followers will thank you for finding it for them.
4.) Don’t Duplicate – Posting the same thing to Facebook, Twitter, LinkedIn and the like is redundant and will cause you to lose followers. Tailor the content for each network and audience.
5.) Self Promotion is Not How You Make Friends – Just like the real world…if you spend 100% of the time talking about yourself, people will get bored and unfriend you! In social media, as well, you should foster conversation. It’s okay to tell your online community about a new product or promotion, as long as that’s not all you’re doing.
Need a social boost? Post a picture of your Scandle Body Candle Service or Scandle Lotion Candle Retail display on our Facebook wall and we’ll be happy to introduce you to our friends!:)